Real payback from software comes from doing business! Can your customers quickly achieve their goals with your system?
Direct, inquisitive dialog with users and customers helps tailor a winning product.
business journalism 101
An honest, well-sorted read of your business needs shines light on cost/benefit tradeoffs and aligns effort to concrete goals.
will your product compete at your desired cost?
Build a blueprint for the system with event models and stories. Break it down into well-understood chunks, align to your team's velocity and go!
does your plan "pencil out"?
